Dear Shimano

Photo courtesy of Velo News. Only they don't know it.

Dear Shimano:

I'm a huge fan. Huge. As such, I wanted to let you know how much I am looking forward to paying significantly more for my bicycle components once your new 11-speed Dura-Ace "groop-oh" hits the market. I am also looking forward to having to replace the soon-to-be more-expensive chains and cassettes more often than I did with the 10-speed stuff. Which of course, was more expensive and much less durable than the 9-speed stuff. (9-speed DA: the Apex of modern drive train performance, in my opinion.)  I'm sure all the extra money I spend on maintenance and parts with be worth the imperceptible improvement in my cycling performance. 

Actually I'm kidding. You almost had me with Ultegra Di2, but I'm sticking with Sram. 

Best

-sean b.